• Production Cost & Important Disclosures
• Rates, Special Engagements/Events & Contracts
• Statistics & Notable Quotes
• Survey on Attention Value
• Cost Advantages
• Typical Questions from Advertisers
• Media Compressions

Production Cost & Important Disclosures:

Contract Advertising cost is due as follows: 50% due on contract signing. The remaining 50% balance is due 5 days prior to the billboard advertising campaign start date.

There is a one time billboard display production cost of:

$2,500 for two reusable Billboard Displays for the Double Sided Back Lit 8 1/2 x 16 Mobile Billboard Trailer.
$1,500 for six reusable Billboard Displays and the Rear Door Wrap for the Rotating Tri-Vision Front Lit Mobile Billboard Mercedes Benz Vans.
$2,700 for two reusable Billboard Displays for the Double Sided Front Lit 10 x 22 Mobile Billboard Mercedes Benz Trucks.

The production cost includes up to 2 hours of artwork design, after the first 2 hours there is a $75.00 charge per hour.

The production cost will also be due at the time of contract signing in order to start the production and provide billboard artwork proofs.

The billboard design/artwork is reusable for other future mobile billboard advertising campaigns. We will store the billboards free of charge for up to 1 year at the customer's request for future advertising campaigns use with our company.

Regular Driving Days are from Monday thru Friday, excluding all major holidays.

There is an extra charge to Drive on Saturdays, Sundays, Night time & Holidays. All quoted rates are for Monday thru Friday.

Regular Driving hours: One day equals nine hours of driving time. Normal drive time is from 7am to 10am , 11am to 2pm and 3pm to 6pm . This schedule maximizes advertising during peak rush hour traffic time. The two, 1 hour time slots is when the mobile billboard vehicle is stationary for driver breaks.

Rates, Special Engagements/Events & Contracts:

Rates can range from $400 per day to $1,000 per day depending on the time/days/months and type of mobile billboard vehicle. Please Contact Us For Current Market Rates

Special Engagement & Event: From One Day to Five Consecutive Days Available.
Please Contact Us For Current Rates

Month to Month Contracts Available: Please Contact Us For Current Rates 

3 Month Contract: Please Contact Us For Current Rates
(Recommended minimum for any type of advertising campaign)

6 Month Contract: Please Contact Us For Current Rates

12 Month Contract:Please Contact Us For Current Rates
(There Is No Cost For Art work Production when you sign up for 12 months)

With our Rotating Tri-Vision Front Lit Mobile Billboard Mercedes Benz Vans you can display 3 different rotating billboard displays per side of the van for a total of 3-6 different Billboard displays, creating a spectacular mobile billboard slide show.

If you don't require the entire 6 billboard displays on the van, you may use 2 billboard displays with the same or different message on both sides of the van, while sharing the reaming billboard display space on the van with two other clients that have different business trade lines. This is our most cost effective way for clients that don't require the use of all 6 billboard displays.

Statistics & Notable Quotes:

Perception Research Studies, in a 1999 study commissioned by the Outdoor Advertising Association of America, found that:

70% of boards within the passenger's field of vision were examined. Of this group, 63% of boards are likely to be read.

26% of respondents stated that the advertising would influence their purchase decision.

W hen it came to tri-action signs it was found that:

91% of passengers examined the tri-action, with 87% likely to read the tri-action.

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I n their study on mobile advertising, 3M found that 91% of the target audience noticed text and graphics on truck advertising.

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M arket research conducted by the Transportation Advertising Council of America (TACA ) and published in the July 2002 issue of Outdoor Advertising magazine revealed that ad messages on outdoor mobile billboards have a 97% recall rate, and that 96% of respondents said mobile is more effective than traditional outdoor advertising.

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A s reported in Signs of the Times October 2000 issue, transit messages affixed to moving vehicles are becoming increasingly popular among outdoor advertisers...due to "the constrained message processing time and variety seeking consumers," ( Outdoor Advertising: The Brand Communication Medium of the 21st Century ).

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The Point of Purchase Institute in Washington , D.C has said, “D isplays using motion have been determined to be the most effective in both product sales and consumer awareness.”

Survey on Attention Value:

Capitol Communications Group was asked to do a survey on attention value. This was done by setting up a 10' by 10' rotating sign (like the ones we use on our vehicles) inside the entrance hall of a large shopping mall. The signs used for each of the three faces of the sign were eye-catching and colorful, but completely unrelated.

Capitol Communications interviewed 946 people who passed the sign when it was not rotating to see if they had noticed it. Only 19% (180 people) had noticed the sign.

Rotating Sign

Another interview was conducted with 1,168 people who passed the sign while it was rotating. Now 91% noticed the sign , and 69% could tell what was on ALL THREE FACES of the sign. Two faces of the sign could be remembered by 15% and only 6% could remember only one face.

Comparison

Based on these numbers, they calculated an attention value indicating that 81.7 of the faces were seen and could be recalled in the interview, compared to 19% for the static sign. The survey showed that the advertising effect of being on one side of the rotating billboard is 4.3 times better than being on a static sign .

Cost Advantages:

The cost of Mobile Advertising is lower than other Outdoor Mediums because it is cooperative in nature. Compare the cost of Mobile Advertising with Radio, Print, Spot TV or billboards and you will agree that there is no lower cost, more effective way to get your message to the masses.

Typical Questions from Advertisers:

Here are a few of the typical questions that our advertisers have asked in meetings:

1. •  What does CAST Mobile Media do, do you just drive around all day?
2. •  How do I know that the billboard vehicle will really be out there?
3. •  How can I tell if it is working?

Here are our answers:

1. What does CAST Mobile Media do, do you just drive around all day?

That is the last thing that we do. We target high traffic areas of the city during high traffic times of the day. We focus on the main intersections that everyone travels to get where they are going. We make sure that your ad receives maximum exposure that creates recognition for your product or service which simply cannot be ignored.

2. How do I know that the billboard vehicle will really be out there?

The only way CAST Mobile Media will be successful is if we do exactly what we say we will do. This way we will keep our clients happy which will build our customer base and help our company to expand. If we build a business by cheating people, we won't last. All of our vehicles are equipped with GPS Online Tracking System, allowing for real time billboard location to give an extra insurance of our services to our clients.

You will see our vehicles out there on the street, much the same as you can listen to your radio ad, or watch your TV commercial.

We follow up with our clients on a regular basis with pictures and letters showing tangible proof of your truck out there branding your image and business.

3. How can I tell if it is working?

There are several ways to answer this question, but in general, we ask our client how they are measuring their success of advertising they are currently doing. Most advertisers don't identify which ads produces response and let alone they don't measure how much revenue, if any, the responses generated.

If you are doing more than one type of advertising it is going to be difficult to measure what medium is doing what for you. We are not saying that mobile advertising is the only way to advertise. You have to do a little bit of everything in advertising. What some of our clients have done is taken 5 to 10% out of three or four different mediums, reallocated those funds to our mobile media billboard services. They have found a new, unique and eye-catching way to advertise without spending a dollar more. And no one on the street can tell that they have cut back one bit on their other types of advertising.

The largest and most successful companies in the world are committed to long term branding of their image (Coca Cola, State Farm, Microsoft, Pepsi, McDonalds). When you see yellow arches you think of McDonalds. Your advertising must be seen for the most part as a long term investment much like the stock market. You can't measure day by day, it goes up 1/8 th or down ¼, but over the long term the investment grows and grows, and then you are the strongest most powerful brand in your market because you have invested in and focused on that.

CAST Mobile Media

Media Comparisons:

Stationary Billboards

A stationary billboard is just that - stationary. You have to drive by it to see it. Because we are creatures of habit, we drive the same routes to our destinations, so that means that about 70-80% of the people driving by a sign every day are the same people. To reach more people, you have to advertise on several billboards in different areas.

Costs: There are usually 3 costs involved: 

Problems : Because of the high cost of changing an ad, billboards are not well suited for advertising anything that changes constantly - a weekly sale, for example. Billboard ads that are not changed frequently become "old hat" and start to blend into the background thereby losing effectiveness. Additionally, the best locations may not be available when you want them.

Magazines

In the U. S. alone, the Magazine Publishing Association represents over 1,400 different consumer magazines. Which ones do you choose?

Costs: First there's the cost of designing and producing the ad. This can cost you more than the advertising itself. Then there's the cost of the ad - which depends on the size of the readership -a number much larger than actual circulation. Readership is the number of people that a magazine is passed around to. The larger the readership, the greater the cost.

Problems: Have you ever been reading a magazine article in a doctor's office and found that the last page of the story had been torn out? Well, there you go! By the time a magazine is passed around, the page with your ad on it might be torn out! So, you're not getting exactly what you pay for when you pay for readership.

The #1 problem with magazines is that they can be thrown away before your potential customer sees your ad.

Direct Mail

Do you look forward to getting your junk mail every day? Do you ever throw it away without opening it? Will the same thing happen to your mailers?

Costs : Total up the following possible costs: design fees, printing, envelopes, labels, bulk mail permit, sorting and bund-ling fees, and postage. Now multiply these costs by at least 3 because you can't send out just one mailing. Repetition is a must if you want a decent response.

Problems : The #1 problem with direct mail is poor results. The industry average for a decent response to direct mail is a meager 0.3% - that's 3/10ths of ONE percent. So, the chances are pretty good that most of your mailers will not reach the right person, will not be opened, or will be pitched out with no action being taken. Still, if you're selling a million dollar product, 3/10ths of one percent response isn't half bad!

Newspapers

Will your ad be seen before the newspaper hits the recycle bin? Which newspaper should you advertise in? - the morning paper, the evening paper, the daily, the weekly, regional, national? Which section of the paper do you choose? 

Cost : Prices vary depending on the type of ad you place and the circulation of the paper. The least expensive is the classified ad (priced by the number of lines) and the most expensive is the display ad (priced by the number of column inches). There also is the additional cost of having the ad designed.

Problems: Bob Adams, author of Streetwise Small Business Startup , says "Chances are that your competitors will be spending money on newspaper advertising too...this will reduce the effectiveness of your newspaper advertising campaign because you will be competing for your customer's attention and mind share."

The #1 problem with newspapers is that they can be thrown away before your potential customer sees your ad.

Phone Book

Yellow page advertising - let's see, would that be "the REAL yellow pages" or one of the many other yellow pages? Should you advertise in all of them?

Costs : In Yellow Page Secrets , William Klein says that "over the last 15 years, yellow page rates have more than doubled, but retail prices for goods and services have barely kept pace with inflation.” He explains that businesses often have " a yellow page program that has increased in cost to the point that it is no longer cost effective." He says this is due to the fact that the business owner is usually not knowledgeable about yellow page advertising and must " trust the advice of a commissioned sales person . The end result in most cases is improperly purchased ads and misspent advertising dollars."

Problem: The main problem is the cost. Here's where you can really save some dollars in your advertising budget without hurting your sales. Another problem is that when people go to the Yellow Pages to find you, they also find all your competitors.

Radio

Which stations will you advertise on? Do you advertise on the top 3, the top 5, the top 10? Which stations really target your market? 

Costs : There are only a certain number of minutes each hour that can be sold on any radio station.  Prime time minutes are expensive. If you don't advertise in prime time, you have to advertise more often to be effective and that drives up the cost.

Problems: There are a couple of problems with radio advertising. One is that your commercial may be buried in the middle of others - especially on "no talk" formats. But the #1 problem is - how do you keep the listener from switching the channel when your commercial comes on? Sorry, you can't control this. Let's face the facts, most of the time, most people listen to the radio because they want to hear music or programming—not commercials.

TV

First choose a channel - ABC, NBC, or CBS. Or choose from hundreds of cable, pay-per-view, and satellite channels. This might take some time to figure out!

PriceWaterhouseCooper reports, "Advertisers are in a confusing environment where media audiences are elusive and inattentive and consumers are jaded and demanding." If you watch TV, you know how true this really is.

Costs: Prime time advertising is the most expensive, but if you don't advertise in prime time, you have to advertise more often - which drives up the cost.

Air time is not the only cost to consider. There's the production cost for a commercial. You can't hire Only a Dollar Productions you know.

Problems: There are a couple of problems with TV advertising. One is that your commercial may be buried in the middle of other commercials . But the #1 problem with TV advertising is - ho w do you keep the viewer from switching the channel or leaving the room when you're commercial comes on?

Web

Advertising on the Internet can take a couple of different forms. You can purchase some of those annoying banner ads (probably not a good choice) or create your own Web site. 

Costs: If you go the Web site route, you'll have to pay to host the site, pay a web designer to design the site, then there's the cost of maintaining the site, and finally, there's the cost of promoting the site.

Problems: There are so many sites on the Internet that you have to advertise your site to get any traffic. Now there's a vicious cycle for you - advertising your advertising .

Other things to consider (these may add to your costs): Internet advertising is global, hours are 24x7, eCommerce may be needed, and shipping could involve foreign addresses.

Rotating Mobile Billboards

Mobile billboards can't be tuned out, turned down, switched off, or thrown away. The rotating signs are so unique and eye-catching that people go out of their way to check them out. They remember what they see and they act on it.

Cost:  Cost is so reasonable that you can change your ad by the month or the week. The make-ready charges (the cost to print and apply the sign) are much lower than stationary billboards.